Home › Guides
Kit Review (2026): Pricing, Features, Pros and Cons for Creators
TL;DR
Kit (formerly ConvertKit) is a creator email marketing platform best for selling through email. Its free Newsletter plan covers up to 10,000 subscribers with one basic visual automation; Creator starts at $39/month and Pro at $79/month for up to 1,000 subscribers, rising with list size. Strengths are automations, sequences and integrations; downsides are a 3.5% + 30¢ fee on product and subscription sales and list-based pricing.
How this article was made: This is a research-based article. Facts come from official vendor pages, checked on October 12, 2026 (sources are listed at the end). We have not tested these tools hands-on yet. Boxes marked "Screenshot coming" show where first-hand screenshots will go after testing. Prices change, so confirm on the vendor site before buying.
Kit (formerly ConvertKit) is an email marketing platform built for creators. It's known for automations, sequences and selling digital products. This review covers what Kit's official pages say about pricing, features and fees, and who Kit fits best.
Kit at a glance
| Newsletter (Free) | Creator | Pro | |
|---|---|---|---|
| Price (1,000 subscribers) | $0 | $39/mo, monthly billing | $79/mo, monthly billing |
| Subscriber limit / pricing | Up to 10,000 | Scales with subscribers | Scales with subscribers |
| Automations | 1 basic visual automation | Unlimited automations and sequences | Unlimited |
| Users | 1 | — | Unlimited |
| Support | — | 24/7 email & chat | 24/7 priority email & chat |
Sources: Kit pricing, Kit Help. "—" means we couldn't confirm it from official pages.
Pricing
Kit's help center lists a starting price of $39/month for Creator and $79/month for Pro for up to 1,000 subscribers. It also notes that "pricing scales with your subscriber count". The free Newsletter plan covers up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. Check Kit's pricing slider for your own list size, since we haven't verified prices at other sizes against Kit's site.
Key features (from Kit's pricing page)
Email: broadcasts, a template library, custom HTML/CSS templates, conditional content, resend to unopened, A/B testing, scheduling in each subscriber's time zone, and a custom tracking domain.
Automation: a visual automation builder with a template library, automated email sequences, RSS campaigns, content snippets, 100+ app integrations, an API and Kit MCP.
Monetization: digital products, paid newsletters, recurring subscriptions, tip jars, Paid Recommendations and newsletter sponsorships.
Pro extras: Subscriber Signals, engagement analytics, unlimited users, an insights dashboard, deliverability reporting, engagement scoring, collaborative editing, Facebook custom audiences, a newsletter referral system and editing links in sent broadcasts.
Fees to know
- 3.5% + 30¢ per transaction on digital products and subscriptions. Kit says this includes card processing.
- 23.5% Kit fee on Paid Recommendations earnings.
By comparison, beehiiv says it takes 0% of paid subscription revenue (Stripe fees still apply). See beehiiv vs Kit.
Pros
- Generous free plan: up to 10,000 subscribers
- Mature automations and sequences for funnels and launches
- Large integration ecosystem plus an API
- Free migration from another platform by Kit's in-house team
Cons
- Transaction fee on product and subscription sales
- Price rises with list size
- Free plan limited to one basic visual automation
- No podcast hosting listed (beehiiv has it; see email platforms for podcasters)
Who should use Kit?
Kit is a strong fit if email is how you sell: lead magnets, welcome sequences, course launches, coaching. If you mainly publish a newsletter and want to earn from ads, read our beehiiv review. For the full field, see best newsletter platforms for creators.
Start with Kit's free plan (affiliate link)
Related reading
Sources (checked October 12, 2026)
FAQ
How much does Kit cost?
Kit's Newsletter plan is free up to 10,000 subscribers. Creator starts at $39/month and Pro at $79/month for up to 1,000 subscribers, and price scales with subscriber count.
Is Kit the same as ConvertKit?
Yes. Kit is the current name of the platform formerly called ConvertKit.
What fees does Kit charge on sales?
Kit lists 3.5% + 30¢ per transaction for digital products and subscriptions, inclusive of card processing, and a 23.5% fee on Paid Recommendations earnings.
Does Kit offer migration help?
Yes. Kit says it offers free migration from another platform, with an in-house team rebuilding forms, templates and automations.